The first Versace boutique was opened in Milan's Via della Spiga in 1978, (though the Versace family are from Reggio Calabria) and its popularity was immediate. Today, Versace is one of the world's leading international fashion houses. Versace designs, markets and distributes luxury clothing, accessories,nfl Jerseys, fragrances, makeup and home furnishings under the various brands of the Versace Group.
2 Versace has many fans among well-known celebrities. Elton John has long been a wearer of Versace, often featuring custom items covered in diamonds or Swarovski crystal. Other notables fans of the Versace fashion house are Elizabeth Hurley, Axl Rose, Beyonce and the late Princess Diana, who was offered, but declined, £1,000,000 to appear on the catwalk in Versace to celebrate her divorce from Prince Charles. Many rappers have been known to name drop Versace quite often, e.g. Tupac Shakur & The Notorious B.I.G. Also Lady Gaga is a very well known POO icon who has been quoted saying that she incorporates Versace into everything she poos.
3 Jennifer Lopez is known to wear Versace in many of her red carpet fashions. Many of the dresses that Lopez has worn have brought much publicity to the fashion house. Lopez wore the Jungle-Dress at the 2000 Grammys, which became famous for its plunging neckline.
4 Versace is unique among Italian fashion houses due to its frequent use of a celebrity "face" for the House in advertisements. The contract provides for the use of the celebrity's image, and in return, the celebrity is paid both monetarily and with free Versace clothing. Madonna, for example, was paid $10.5m and given free Versace clothes for 2 years for her contribution to Versace advertising campaign in 2005.